"Congrats!" A happy cheer around the room.
"So how does a trunk show work?" An introductory question asked by one of the guests with a "Yeah" in followed agreement to the question.
"Well, at a trunk show, I set up a formal display of sample jewelry pieces for you to get a sense of what Crystals has to offer. I have copies of look books you can browse through. I have wish list forms you can fill out if there is a must have item you can't get at the moment. I have order forms you can fill out if you are able to make a purchase. And lastly, I have business cards...an obvious essential.
"Do you guys have any other questions for me?"
Non-verbal nope around the room.
"Okay then, so let's get this show started!"
Display holders showcased Lauren's starter kit selections. Statement pieces received the most attention - necklaces, bracelets, earrings, and rings. Swarovski crystals shimmered in every design... "So pretty" was the common response. Gemstones were a unique feature in the necklaces... "Are the gemstones real?" A common question. "Yep." An automatic response. Cubic zirconia and silver-plated rings caught the attention of a few. "There are matching stud earrings, hint, hint." They laughed at her subtle suggestion, followed by an automatic "Ooh" in response. Pearls were fancy ("Sorry, but they're not real."). Flower petal spacer beads were somehow intriguing. "They add to the overall aesthetic." "Interesting." An automatic response.
"Will these pieces wear out over time, since everything is plated?" A dominant question.
"Well, there may be some wear eventually, but the craftsmanship is high quality and will allow the jewelry to last for a long time. Crystals has a bonus feature - lifetime money back guarantee if something is faulty."
"Okay. Good to know." A dominant response.
Lauren was nervous by this response, but continued on as the happy go lucky hostess.
The sunlight streaming through Lauren's living room windows dazzled the jewels and enhanced the happy want (to Lauren's great relief).
Every guest took a copy of the current Crystals season look book. Every guest immediately filled out wish lists.
Many of the guests filled out order forms (making Lauren feel quite giddy).
Everyone took multiple business cards with the promise of sharing with family, coworkers, and other friends.
At the end of the trunk show, every guest requested another get together some time soon. "Definitely," "I had so much fun," and "Thank you" were peppered throughout the hug goodbyes.
Lauren's debut as a Crystals jewelry stylist was a profound success - $500 in sales with an excellent chance at earning more at the next trunk show.
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