Golden

GOLDEN

The boutique catered to popular (as defined by society), gorgeous (as defined by society), and family rich 20-somethings who looked for stylish and trendy fashion.  They knew who they were and flaunted their looks - "adore me" mentality.  The boutique, then, was appropriately expensive.  They also flaunted their polished credit cards, earned on their own or borrowed from Mom and Dad.  The atmosphere was booming with music young people liked.  The displays were neat and organized...despite the fashion forward untidy look modeled by mannequins.  Oh yes, the boutique appealed appropriately to an audience eager to shop.

Ripped jeans in light wash (most preferred style), asymmetric camisoles with designs generally most appealing to the 20-somethings, see-thru "sweaters," graphic tees, intimates beyond appropriate to the discerning but must haves to the 20-somethings, and of course skinny everything.  For reasons known only to the boutique, sizes were justified.  If a size six, should be a size four.  If a size two, should be a size zero.  The customer demographic was admittedly limited beyond the 20-somethings knowing what they are aware of on their own but at any rate explained by what society tells them to look like, yet somehow still kept the business open and functioning well.

The boutique director of customer relations, divisional merchandise manager, senior merchandise manager, merchandise manager, and in-store manager had one mandated rule for every employee - the golden rule.  Although most shoppers were skinny and even described as too skinny, some came in for the experience.  Fit?  May not.  A purchase?

"Love the style.  Inspiration really," with an awkward laugh.

A friendly smile and show of positive support from every helpful employee goes a long way - the golden rule.