Annie recently graduated from The Art of Design. She considered merchandising and buying during her studies, but apparel design was her dream career.
In the first six months after graduation, Annie was turned down by indie brands and major brands. She was very upset but soon had an idea...
She would launch her own clothing line.
Annie adored lace fabric to work with because it is classic and relatively versatile - lace wedding gown with slight beading, lace blouse with jeans, lace blouse with a pencil skirt, lace blouse with dress pants, the options are endless.
Annie opted for the versatile look, especially blouses.
(Kiyonna.com)
Annie sketched and handmade every style - formal, casual, slimmer size, plus size.
With samples on hand, Annie considered returning to the indie brands and major brands. She also considered going to the corporate end of major retail. Her request was to have her independent label sold in stores.
All were now impressed by her designs. All agreed to sell her work as an independent label.
"What is your brand name?" all asked.
She hadn't considered that yet.
Let's see...
Annie by Design - No
Annie's Boutique - No
Annie Style - Definitely no
She was born under the name Anne, but family and friends called her Annie. Anne though. Lace. She adored royal trends.
Queen Anne's Lace! Yes.
"My brand name is Queen Anne's Lace."
Within one year of concept to production to sales, Queen Anne's Lace was a national name and must have among customers.
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