The Boutique

EMMA

*

CHANTEL

Chantel was an independent fashion jewelry designer.  She once launched an online boutique to sell her creations, but only received two orders.  She kept the boutique open, but did not actively engage in promotion.  For now, Chantel designed jewelry for special occasions and rare custom orders.  However...

Everyday, Chantel had a routine that began with checking emails after breakfast and with morning coffee on hand.

On this particular day, Chantel received an email from someone she knew...as a retail customer. 

'Dear Chantel,

I recently came across your online boutique and love your jewelry designs.  They are one of a kind and definitely fashion forward. 

As a fellow entrepreneur, I understand the challenges in breaking into the fashion business and really getting your name out there.

Your work has phenomenal potential and truly deserves to be in brick and mortar retail.

With this said, I would like to offer a partnership and trademark your name into an official brand.  Your jewelry would be an ideal compliment to my clothing line.

Let me know what you think.

Sincerely,
Emma Johnson'

OMG raced through Chantel's mind.  Emma Johnson was one of the most famous couture apparel designers in the world.  How did she find my boutique, Chantel thought to herself.  In this moment, she did not want to know.  In this moment, her focus was on how to respond to thee Emma Johnson.  What would she say?  How could she keep a professional tone without appearing ecstatic?  She carefully typed out her response.

Emma & Chantel was the new brand name.  Chantel's boutique retail price was now double in brick and mortar boutiques.  She had employees to help create her designs and keep up with the placed orders.  Her work was now in seasonal look books alongside Emma's designs.  Chantel's designs were a highlight at fashion weeks and red carpet events.

Chantel's profound success would forever be credited to her modest online boutique.