Luxury to Luxe

B*L*O*G*G*E*R

As an established, well-known fashion blogger showcasing personal style and inspirational style, she felt honored to be an affiliate with an equally well-known fashion company recognizing her as one to note.

She defined her life as rags to riches.  This would hold great meaning in her blog.

She grew up in poverty with four siblings and a single mother working two jobs just to get by.  She was in charge of getting the mail every day.  For reasons unknown to anyone in the family, they were subscribed to a fashion magazine.  She didn't care.  She studied the magazine as much as she studied her homework.  She self-taught herself the world of fashion and when she graduated from high school, she worked two jobs to afford a laptop.  She would never be able to afford formal training, so she took what she learned and launched what would change her life, both personally and financially, forever.  She became the voice of what many needed to hear.  She recognized what her life could afford and what most could too.

And so...

She was proud to promote couture luxury products on a reasonable budget for the everyday woman.  She firmly believed that the everyday woman did not have thousands and far beyond to spend on luxury items generally only affordable to the affluent.  What did she offer?

All American designers to international designers

Apparel, bags, shoes, accessories, beauty

Couture luxury at an affordable price

She communicated with her many followers on a daily basis.  She answered questions, offered advice, and just kept the conversation positive and lighthearted.

One day, she received a few comments from some followers requesting to see higher priced designs from the same couture designers.  She was hesitant to heed the want of her loyal audience.  She briefly thought the comments were spam because her base followers are always intrigued by her unique approach to couture promotion.  Upon review of who sent the comments, she sent a blanket reply that she would honor the request, but cautiously.

Haute couture luxe with no budget

She was nervous to know what her other followers would think as they may not have seen her change of plans.  Prior to posting, she made sure to leave a disclosure of her new product promotional tactic.  How might this go?

All American designers to international designers

Simple apparel at discounted prices now extravagant apparel with base cost of well into the hundreds...and now far pricier.

Simple bags at discounted prices now exclusive bags especially under international names.

Simple shoes at discounted prices now gorgeous and stylish shoes.

Accessories and beauty products at discounted prices now generally featured in high end boutiques that don't generally offer sales.

She could go no further.  The luxe couture prices were overwhelming to what she would rather prefer.  Yet they asked.  She certainly delivered.  Her silver lining to showcasing haute couture products with no budget was their want led to her blog's financial success.

And so she stayed true to her belief - couture luxury on a reasonable budget for the everyday woman.